“Learn South Africa Roadshow”

South Africa will be participating EMITT 2019, which is one of the top four tourism exhibitions worldwide, attracting 54 000 industry professionals and tourists.

This is the 23rd year of South Africa’s participation in the East Mediterranean Travel Fair (EMITT) which will be held at the Tüyap Fair Convention and Congress Centre in Istanbul between 31 January and 03 February 2019. EMITT expects 450 buyers from 80 countries to attend this year’s event.

In 2019 South Africa’s participation will be organised by South African Tourism together with the South African Embassy in Ankara, Turkey. 11 tour operators from across the country will be participating at South Africa’s Stand in Hall 2. 

South African Tourism will be hosting the “Learn SA Roadshow” for the first time in Istanbul, Turkey, in a bid to increase the knowledge of the trade in Turkey and to create platforms for trade from South Africa to get access to the Turkish market.

The roadshow will provide 11 South African trade partners which include SMMEs, tour operators, accommodation establishments and experience an opportunity to engage with approximately 50 specially selected Middle East and Turkish travel trade companies. SA Tourism will also use the platform to create awareness and increase the knowledge of the Turkish trade about South Africa so that they can better sell the destination.

Turkey is a strategically important market to SA Tourism as it is a springboard to the rest of the Middle East, India, and South East Asia (MEISEA) region. Turkey is a recent addition to the MEISEA portfolio.

According to Sthembiso Dlamini, SA Tourism’s Chief Operating Officer, there are many factors that make South Africa an attractive destination for Turkish visitors. “There are no Visa requirements for travellers from both ends, and for Turkish tourists there is favourable airlift,” Dlamini commented.

“This means there are direct flights from Turkey to South Africa with Turkish Airlines coupled with a sufficient number of frequencies offered by other airlines.” “This has led to 12 139 Turkish tourist arrivals between January and October 2018, a 2.4% increase from the previous year,” added Dlamini.

“SA Tourism’s involvement in EMITT is to create a platform and give our trade partners the opportunity to market themselves in a growing market and engage with tour operators, travel agents and buyers who will be in attendance, explained SA Tourism’s MEISEA Hub Head, Neliswa Nkani.

“SA Tourism’s second appearance at EMITT will go a long way to help South Africa achieve its five-in-five goal of adding 4-million more international tourists and 1-million more local travellers to its current numbers by 2021,” concluded Nkani.

Insights reflect that Turkish families visit South Africa for the culture, scenic beauty, beaches and safaris. Young tourists tend to visit South Africa for the action and adventure tours.

Halaal tourism is also a factor when it comes to Turkish visitors deciding on travelling to South Africa. Since most Turkish travellers are Muslim, South Africa is perfectly positioned to cater to the needs of the Muslim traveller which includes a wide array of halaal restaurants and eateries on across all nine provinces.

South Africa has been ranked one of the top 10 most Muslim-friendly travel destinations for 2018 by the Organisation of Islamic Cooperation in the annual MasterCard-Crescent Rating Global Muslim Travel Index.

We look forward to welcoming you to the SOUTH AFRICA stand during the EMITT. For further enquiries please contact Ms Yagmur Uner at This email address is being protected from spambots. You need JavaScript enabled to view it..

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